Netflix Hires Cloud Gaming Experts to Expand Beyond Mobile
Netflix seeks cloud gaming specialists in new job listings, suggesting plans to bring its games to TVs and PCs. The move comes as current mobile game engagement remains below one percent of its subscriber base.
Netflix searches for cloud gaming specialists through recent job listings, pointing to a potential expansion of its gaming venture. The company looks for a security product manager familiar with cloud gaming challenges and a rendering engineer to support a cloud gaming service. These hires indicate that Netflix wants to bring games to TVs and PCs without requiring users to own game consoles.
The streaming giant currently offers mobile games for free to its subscribers, but the engagement remains very low. Less than one percent of Netflix's 221 million subscribers play its mobile games, averaging only 1.7 million daily users. Recent releases like "Into the Breach" and "Before Your Eyes" do not significantly boost these numbers.
A cloud gaming service offers a logical solution to increase player interest by removing the need for expensive hardware. The global cloud gaming market generates $1.6 billion in revenue last year and is projected to reach $20.94 billion by 2030. Netflix declines to share specific details, stating only that it constantly explores new product opportunities to enhance the member experience.