Netflix Lowers Streaming Quality in Europe to Prevent Internet Overload
Netflix reduces bitrates across European networks to keep the internet running smoothly as coronavirus lockdowns drive a massive surge in home usage.
Netflix agrees to reduce its streaming quality across Europe to prevent internet networks from crashing during the coronavirus pandemic. As millions of people stay home to work and self-isolate, internet service providers face unprecedented strain on their broadband infrastructure.
European officials, including EU Commissioner Thierry Breton, specifically urge the streaming giant to switch to standard definition instead of high definition. Netflix CEO Reed Hastings responds by committing to lower the bitrates on all streams in Europe for a period of 30 days to preserve bandwidth for critical communications.
This temporary reduction in data usage aims to ensure that emergency services, businesses, and schools maintain reliable internet access. Other tech platforms face similar pressure to manage network traffic as the global shift to remote living continues to test the limits of digital infrastructure.