Netflix Tests Human-Driven Collections to Enhance Content Discovery
Netflix is experimenting with a Collections feature on iOS that relies on human curators instead of algorithms to recommend TV shows and movies. The editorial groupings allow users to follow specific categories and receive tailored notifications.
Netflix tests a new "Collections" feature on iOS devices that shifts away from its traditional algorithmic recommendations. Instead of relying solely on automated systems, this experimental tool uses human curators from Netflix's creative teams to group TV shows and movies. These experts organize titles based on shared characteristics like genre, tone, story line, and character traits.
The collections appear as editorially themed rows with catchy titles such as "Let's Keep It Light," "Dark & Devious TV Shows," and "Women Who Rule the Screen." Users who have access to the test find this option in the top right corner of the app's homepage, replacing the standard "My List" button. Tapping on a collection smoothly expands the row to reveal the curated thumbnails and a brief description of the theme.
This approach contrasts with Netflix's famous, highly specific algorithmic micro-genres and trending trackers by adding a personal, editorial touch to content discovery. Viewers have the ability to follow specific collections that interest them, which likely integrates with Netflix's notification system to alert them about new additions. The feature represents an effort to help users find content they love quickly through a more human-driven experience.