Nintendo Switch Breaks U.S. Sales Record During Thanksgiving Week
The Nintendo Switch sells over 830,000 units in the U.S. during Thanksgiving week, marking its best sales week ever. A forthcoming launch in China promises to push global numbers even higher.
Nintendo announces that the Switch achieves its best-ever sales week in the United States during the Thanksgiving holiday. The three-year-old console sells more than 830,000 units in a single week, bringing its total U.S. lifetime sales to 17.5 million units. This impressive milestone shows strong momentum for a system that already sits firmly at the top of the console sales charts.
Several key factors drive this record-breaking performance. The upcoming holiday season creates high consumer demand, while the release of the lower-priced Switch Lite attracts budget-conscious buyers. Additionally, aggressive Black Friday promotions that bundle popular games like Mario Kart 8 Deluxe provide extra incentive for shoppers to purchase the system.
The console prepares for another massive surge as it expands into the Chinese market. Nintendo partners with Tencent to launch the Switch in China at a price point of around $300, with pre-orders opening today and official sales beginning on December 10 alongside a trio of Mario titles. Globally, the system boasts over 40 million units sold, easily outperforming the lifetime sales of its predecessor, the Wii U.