Norwegian Startup Factiverse Uses AI to Combat Rising Online Disinformation
Factiverse develops a B2B tool that provides live fact-checking for text, video, and audio to combat the rapid spread of AI-generated disinformation. The startup relies on curated data rather than standard large language models to verify claims in real time.
Factiverse, a Norwegian startup, tackles the growing problem of online disinformation by offering a business-to-business tool that performs live fact-checking on text, video, and audio. Following the recent U.S. presidential election, the rapid spread of deepfakes and false claims highlights the urgent need for such technology. The company aims to help businesses save hours of manual research while mitigating reputational risks and potential legal liabilities associated with spreading false information.
Unlike traditional large language models that often hallucinate facts, Factiverse relies on a specialized model built on information retrieval and natural language processing. The system identifies specific claims and searches the web in real time, utilizing standard search engines, AI search platforms, and academic databases. Instead of simply returning the top search results, the AI evaluates and proposes sources that demonstrate high credibility and factual accuracy.
The startup trains its technology on carefully curated, high-quality data from reliable global fact-checkers rather than the unverified data typically used to train generative AI. Having raised around $1.45 million in pre-seed funding since its launch in 2020, Factiverse already collaborates with media organizations and major financial institutions, including one of Norway's largest banks. The company recently demonstrates its capabilities by providing live fact-checking during the U.S. presidential debates for several media partners.