NVIDIA CEO Admits RTX 3080 and 3090 Shortages Will Last Through 2020
NVIDIA CEO Jensen Huang reveals that massive demand for the RTX 3080 and 3090 graphics cards will continue to outstrip supply throughout the rest of 2020. The company is actively working with manufacturing partners to increase production ahead of the holiday season.
NVIDIA CEO Jensen Huang confirms that demand for the RTX 3080 and 3090 graphics cards greatly exceeds the company's expectations and will outstrip supply throughout the rest of 2020. He explains that this overwhelming interest stems from the incredible performance of the new Ampere architecture combined with the approaching holiday shopping season, creating what he calls a "double-whammy" effect.
The launch of the $699 RTX 3080 causes immediate chaos as unprecedented demand crashes the NVIDIA website and depletes retail stock almost instantly. Anticipating similar issues, the company issues apologies for the 3090 launch and even delays the release of the more affordable RTX 3070 to build up enough inventory to prevent another ordering disaster.
Huang clarifies during a press conference that NVIDIA faces a demand issue rather than a supply problem, noting that retailers have not seen a phenomenon like this in over a decade of computing. The company promises to work closely with its manufacturing partners to increase production in the coming weeks, though shoppers still need to act extremely fast to secure a card.