OnePlus Confirms July 21 Augmented Reality Unveiling for Nord Smartphone
OnePlus officially announces that its upcoming affordable Nord phone will debut on July 21 through a unique augmented reality event. Fans can download the dedicated Nord Launch app to experience the presentation and secure early pre-orders.
OnePlus officially confirms that its upcoming affordable Nord smartphone debuts on July 21 at 10 AM ET during a unique augmented reality event. Building on its past use of virtual reality for phone launches, the company is now leveraging AR technology to let fans safely experience the new product from their homes.
To facilitate this interactive unveiling, OnePlus releases the Nord Launch app on both Google Play and the Apple App Store. The application allows users to create personalized avatars and scan physical invitations for special hands-on AR experiences, with details on obtaining these exclusive invites shared on Instagram.
Eager customers have multiple opportunities to pre-order the device, starting with a batch of 900 phones available via Instagram on July 8 and a wider web pre-order opening for Europeans on July 15. Early buyers receive exclusive Nord merchandise, and fans can currently watch the second episode of a YouTube documentary detailing the phone's creation while they wait for the launch.