OpenAI and Reddit Form Broad Partnership Spanning Data, AI, and Ads

OpenAI will use Reddit's vast archive of human conversations to train its AI models, while Reddit gains access to OpenAI's technology for new user features. The deal also includes an advertising agreement between the two companies.

15 Jun 2024 • 1 min read

OpenAI and Reddit form a new partnership that allows the artificial intelligence company to train its models on content from the social media platform. By accessing Reddit’s Data API, OpenAI brings real-time, structured content into ChatGPT and its other products to help users better understand and discover recent topics discussed on the platform.

In return, Reddit plans to use OpenAI’s AI models to develop new AI-powered features for its users and moderators. Additionally, the agreement includes an advertising component where OpenAI will run ads on Reddit, creating a multifaceted business relationship between the two technology firms.

This partnership highlights the growing trend of AI companies seeking access to human-generated data to improve their large language models. It follows a similar data-licensing deal between Reddit and Google, though Reddit faces ongoing scrutiny from the Federal Trade Commission regarding its data-licensing practices related to AI training.

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