OpenAI Opens DALL-E 2 to Millions, Introduces Credits and Commercial Rights
OpenAI is rapidly expanding access to its DALL-E 2 image generator to one million users, shifting from a free model to a credit-based pricing system. The update also brings new safety filters to reduce bias and grants users full commercial rights to their generated artwork.
OpenAI is significantly expanding access to DALL-E 2, its advanced AI image generator, with plans to invite roughly one million people off its waitlist over the coming weeks. Moving from a free early preview to a beta launch, the system now operates on a credit-based fee structure where users receive a set number of monthly generations and can purchase additional credits in fifteen-dollar increments.
This broader rollout is made possible by new safety techniques that OpenAI implements to reduce bias and toxicity in the generated images. The system now creates more diverse depictions of people when race or gender is not specified, and it strictly rejects uploads of realistic faces or prompts that attempt to replicate the likenesses of public figures and celebrities.
In a major policy shift, OpenAI now grants users full usage rights to commercialize the images they create with DALL-E 2. This means users can legally reprint, sell, and merchandise their AI-generated artwork, a privilege that applies retroactively to images created during the early preview phase. Additionally, artists who need financial assistance can apply for subsidized access to the platform.