OpenAI Transforms ChatGPT Into an Interactive App Platform
OpenAI announces a major shift at DevDay 2025, turning ChatGPT into a full-fledged ecosystem where developers build interactive applications. The company also reveals plans for new hardware designed with Jony Ive.
OpenAI officially transforms ChatGPT from a simple chatbot into a dynamic platform with the introduction of its new Apps SDK. This strategic pivot allows developers to build and distribute interactive applications directly inside the ChatGPT interface. Partners like Coursera, Canva, and Zillow already demonstrate apps that render rich user interfaces and full-screen experiences without requiring users to leave their conversations.
CEO Sam Altman frames this evolution as a shift from systems that answer questions to systems that complete complex tasks autonomously. The announcement signals OpenAI's broader transition from a mere AI model provider to a comprehensive computing ecosystem. By embedding adaptive and personalized apps into the chat experience, OpenAI positions ChatGPT as a new kind of operating system for the AI era.
Beyond the public software announcements, closed-door sessions at the San Francisco event reveal even grander ambitions for the company. OpenAI enlists legendary designer Jony Ive to help develop upcoming physical hardware that moves AI beyond the screen. This hardware push, combined with an aggressive pursuit of computational power, highlights a philosophical quest to fundamentally redefine how humans interact with technology.