Pinterest Acquires AI Fashion Startup The Yes to Boost Shopping Features
Pinterest buys personalized fashion shopping app The Yes, co-founded by a former Stitch Fix executive, to enhance its platform's e-commerce capabilities. The acquisition aims to leverage advanced AI algorithms to create a more tailored shopping experience for users.
Pinterest acquires AI-powered fashion startup The Yes to improve its online shopping experience. Former Stitch Fix COO Julie Bornstein co-founded The Yes, which creates a personalized daily shopping feed that learns a user's style as they browse hundreds of fashion merchants. Deal terms remain undisclosed, but the acquisition establishes a new strategic organization within Pinterest to drive the company's shopping efforts.
Unlike Stitch Fix, which relies on human stylists to surprise passive shoppers with monthly boxes, The Yes caters to active online shoppers who enjoy browsing. The app offers a wide selection of brands ranging from high-end labels like Gucci and Prada to everyday names like Levi's. This technology arrives at a crucial time as Pinterest navigates a major shift in online shopping habits.
Pinterest users now prefer creator content, video, and highly personalized feeds over traditional pinboards of static images. The Yes brings an extensive fashion taxonomy that combines human expertise and machine learning, a system Pinterest plans to expand beyond apparel into categories like home, beauty, and food. This integration supports Pinterest's growing push to attract creators who publish shoppable videos and livestreams.