Pinterest Introduces Generative AI Tools to Enhance Advertiser Product Images
Pinterest launches new generative AI features that allow advertisers to transform blank product backgrounds into engaging lifestyle scenes. The tools join a growing industry trend and promise significant improvements in ad performance and campaign efficiency.
Pinterest introduces new generative AI tools for advertisers that transform blank or white product backgrounds into engaging lifestyle imagery. This new feature is part of the company's Pinterest Performance+ suite, which combines automation and artificial intelligence to improve ad campaigns. By enhancing standard Product Pins with dynamic scenes, Pinterest aims to help brands attract more clicks and better fit into the platform's highly visual environment.
This launch aligns Pinterest with competitors like Google and Amazon, which already offer similar background generation capabilities to their advertisers. Early testing by Walgreens demonstrates the significant impact of this technology, as the retailer sees a 55% higher clickthrough rate and a 13% lower cost-per-click across 50 products using AI-generated backgrounds. Furthermore, Pinterest reports that the combination of AI and automation reduces the required campaign setup input by 50%.
Overall testing of the Performance+ suite yields impressive results, with advertisers experiencing a 64% decrease in cost per action and a 30% increase in conversion rates alongside a 1.8x return on ad spend. In addition to these AI imaging tools, Pinterest rolls out new Promotions features that surface discounts and deals directly to users across nine international markets. Advertisers have the flexibility to mix and match these various Performance+ products based on their specific marketing needs.