Roblox Boosts Creator Revenue Sharing and Unveils 3D Generative AI Model
Roblox announces significantly higher revenue splits for paid experiences and a new Shopify partnership for physical merchandise. The company also teases an open-source 3D foundational model to power generative AI creation on the platform.
Roblox introduces major updates to its creator economy by significantly increasing revenue shares for paid desktop experiences. Creators now earn up to 70% of the revenue for premium experiences, a massive jump from the previous 25% cut. This strategic shift aims to attract traditional game developers to the platform by making it much more financially rewarding to build and sell games.
The company expands monetization options further by partnering with Shopify to let creators sell physical merchandise directly inside their games. Additionally, Roblox rolls out new pricing tools that help developers find the perfect price points for their virtual items. These tools include automatic price testing and regional pricing recommendations to help creators maximize their global sales.
On the technology front, Roblox teases a groundbreaking open-source 3D foundational model designed specifically for generative AI creation. Unlike current AI that focuses on 2D images and videos, this multimodal model allows users to generate fully realized 3D environments using simple text or video prompts. This innovation promises to dramatically lower the barrier for creating complex, interactive 3D worlds on the platform.