Samsung Unveils Neon, a Lifelike Virtual Avatar at CES 2020
Samsung's STAR Labs introduces Neon, a computer-generated virtual human that mimics real-life emotions and responses. The technology aims to enhance customer service and potentially act as digital companions rather than replace human workers.
Samsung's STAR Labs unveils Neon, a new "artificial human" that appears on a screen and delivers lifelike, intelligent responses. Unlike traditional voice assistants such as Siri or Alexa, Neon functions as an animated chatbot that learns about individuals to provide highly realistic interactions and responds to questions in milliseconds.
The company envisions these customizable avatars serving in various roles, including friendly customer service representatives, TV anchors, spokespeople, or even personal companions. STAR Labs emphasizes that Neons remember user details, such as a person's exercise habits, to create a more personalized and friendly experience for consumers and businesses.
Despite bold marketing claims that Neons possess their own emotions and memories, experts note this technology most likely simulates these traits through programming and data storage. While the actual intelligence and empathy of the avatars remain unproven, Samsung makes it clear that the goal is to enhance human interactions rather than replace human jobs entirely.