Samsung Ushers in the 'Age of Experience' at CES 2020 Keynote
Samsung kicks off CES 2020 by declaring a new "Age of Experience" focused on human-centric technology. The keynote highlights a major shift toward personalized interactions, including the introduction of robotic life companions like Ballie.
Samsung officially kicks off CES 2020 by declaring the start of the "Age of Experience," a new era of technology that prioritizes human-centric design. During the keynote at the Venetian Hotel in Las Vegas, CEO HS Kim explains that consumers now value convenience, peace of mind, and enjoyment over simple product specifications. This shift drives Samsung's mission to create seamless and meaningful experiences that enhance daily life.
A major highlight of the presentation focuses on the evolution of personalized interaction through advanced robotics. Samsung reveals its vision for intelligent robots that act as personal life companions, learning and adapting to the needs of their users. These robotic assistants are designed to know, support, and take care of people so they can focus on what truly matters in their daily routines.
The keynote features the debut of Ballie, a small, rolling robotic companion that embodies this new philosophy of personalized care. As the initial example of Samsung's new robotic life companions, Ballie demonstrates how the company plans to integrate intuitive AI into the home. The overall presentation sets a bold tone for the decade, showing how Samsung aims to use innovative hardware to build a better, more connected world.