Sling TV Adds Personalized Recommendations, Launching First on Apple TV
Sling TV introduces personalized recommendations based on viewing history, launching first on Apple TV.
Sling TV adds personalized recommendations to its live TV streaming service, highlighting shows, movies, sports, and news based on the user's viewing history. This new feature appears as a "Recommended for You" ribbon within the "My TV" section of the app. The rollout begins exclusively on Apple TV before expanding to other platforms at a later date.
Because Sling TV lacks individual user profiles, the recommendations apply to the entire household rather than a specific person. This means the suggested content is often hit or miss for shared accounts. However, the system still respects existing parental controls to ensure appropriate content displays for families.
This update marks a significant catch-up moment for Sling TV, which launched four years ago as one of the first live TV streaming services. Competitors like Netflix, Hulu, and YouTube TV already offer robust personalization features, making this addition long overdue for Dish's streaming platform.