Star Trek: Picard Drives Record Sign-Ups for CBS All Access
CBS All Access achieves a new monthly record for subscriber sign-ups, driven largely by the successful premiere of Star Trek: Picard. The highly anticipated series breaks previous streaming records on the platform by a significant margin.
CBS All Access achieves a new record for subscriber sign-ups in January 2020, surpassing its previous high from February 2019. The streaming service credits this milestone to a combination of high-profile events, including a busy month of football, the 62nd annual Grammy Awards, and the highly anticipated premiere of Star Trek: Picard. Last week alone stands as the second-best sign-up week in the platform's history, trailing only the week of the 2019 Super Bowl.
The launch of Star Trek: Picard drives massive engagement, setting new records for total streams and the highest volume of subscribers streaming a CBS All Access original series. The show brings back Patrick Stewart alongside other beloved franchise actors, and its strong 95% critics score on Rotten Tomatoes proves it offers more than just nostalgia. Picard surpasses the previous streaming record set by Star Trek: Discovery by 115% in total streams and exceeds Discovery's subscriber streaming record by over 180%.
Meanwhile, the Grammy Awards also contribute significantly to the platform's success, marking the most-streamed Grammys to date with an 80% increase in new sign-ups over the previous year. Despite these impressive victories, CBS refuses to disclose the exact subscriber count for CBS All Access alone or detail how many users pay for the ad-free tier. The company only reveals that CBS All Access and Showtime's streaming service together hold over 10 million subscribers, a figure that still lags far behind major competitors like Netflix and Hulu.