e3 E3 2019 Highlights Immersive Gaming Activations From Top Publishers Major gaming publishers turn to large-scale experiential marketing at E3 2019 to promote upcoming titles. The activations feature highly detailed environments that bring popular virtual worlds to life for attendees.
microsoft Microsoft Wows E3 Crowd With Xbox Reveal And Keanu Reeves Appearance Microsoft delivers a massive E3 briefing showcasing upcoming Xbox games and a surprise appearance by Keanu Reeves. The event highlights the company's ambitious plans for its next-generation console.
xbox Keanu Reeves Steals the Show at Xbox E3 Project Scarlett Reveal Microsoft unveils Project Scarlett, its first new Xbox console since 2013, at E3. The announcement features a surprise appearance by Keanu Reeves that captivates the audience.
google Google Stadia Streaming Service Challenges Console Giants at E3 Google brings its new cloud-based Stadia platform to E3, threatening to disrupt the traditional console market dominated by Microsoft, Nintendo, and Sony.