magic leap Former Microsoft Executive Peggy Johnson Takes Helm of Struggling Magic Leap Magic Leap names former Microsoft business development chief Peggy Johnson as its new CEO following a brutal restructuring and massive funding round. The leadership change marks a strategic pivot toward enterprise customers as the company attempts to recover from near-bankruptcy.
magic leap Former Microsoft Executive Peggy Johnson Takes Over as Magic Leap CEO Augmented reality startup Magic Leap names former Microsoft business development chief Peggy Johnson as its new CEO. Johnson steps in to lead the company following founder Rony Abovitz's departure and a recent major restructuring.
magic leap Magic Leap Halves Workforce, Abandons Consumer AR Market Augmented reality startup Magic Leap lays off approximately 1,000 employees and abandons its consumer focus to concentrate entirely on enterprise customers amid the COVID-19 pandemic.
augmented reality Augmented Reality Startups Struggle and Shut Down Amid High Costs The augmented reality startup space faces a harsh reality in 2019 as several high-profile companies collapse due to high burn rates and lack of focus.
magic leap Magic Leap Sells Only 6,000 AR Headsets Amid Financial Struggles Magic Leap reportedly sells just 6,000 units of its $2,300 augmented reality headset in six months, falling far short of initial projections. The disappointing sales force the startup to implement cost-cutting measures and lay off dozens of workers.
magic leap Magic Leap Sells Only 6,000 Headsets Despite Billions in Funding A new report reveals that Magic Leap sells just 6,000 units of its pricey augmented reality headset in its first six months. This disappointing figure falls drastically short of internal expectations and raises serious doubts about the company's future.
ar AR and VR Startup Valuations Hit $45 Billion Amid Market Transition Global AR and VR startup valuations reach $45 billion, with a small group of companies holding half of that value. Core technology businesses lead the market by avoiding sector-specific risks.
augmented reality Heavily Funded Enterprise AR Startup Daqri Shuts Down After Raising $275 Million Daqri, a nearly ten-year-old augmented reality headset startup, closes its headquarters and sells off its assets as the investment climate for enterprise AR cools. The company's collapse follows similar shutdowns for other well-funded AR hardware pioneers like Meta and ODG.
daqri Well-Funded AR Startup DAQRI Closes Doors After $275 Million Raised DAQRI is shutting down its industrial wearables business and winding down the company despite raising $275 million in funding. The Los Angeles-based firm joins a growing list of enterprise AR headset makers that have recently failed.
augmented reality Augmented Reality Check: Are AR Goggles Ready to Replace Smartphones? AR technology shows potential to replace smartphones but hardware limitations keep it years from consumer readiness.
ar AR and VR Face Crucial Transition Before 2020 Rebirth The current generation of augmented and virtual reality struggles to find a mass market, with mixed smartglasses sales and declining VR units. Analysts predict a necessary industry shakeout in 2019 before a major inflection point arrives in late 2020.
augmented reality Augmented Reality Pioneer ODG Collapses Ahead of Patent Fire Sale Once a high-flying augmented reality startup with millions in funding, Osterhout Design Group burns through its cash and shrinks to a skeleton crew as potential acquisitions fall through.
augmented reality Magic Leap and Other AR Startups Have a Rough 2019 Ahead of Them The augmented reality industry faces significant headwinds in 2019 as major players like Magic Leap struggle to deliver on promises and consumer interest in mobile AR remains limited.
augmented reality Augmented Reality Startups Face Tough Road in 2019 Despite High Hopes Augmented reality faces a challenging 2019 as major players like Magic Leap struggle to meet inflated expectations. Early-stage startups are likely to find it increasingly difficult to secure funding as the industry's timeline for mainstream adoption proves overly optimistic.