super bowl Super Bowl LVI In-Game Sponsors Earn $170 Million in Media Value An analysis by Elevate Sports Ventures and Hive reveals that in-game brand exposure during Super Bowl LVI generates $170 million in equivalent media value. Nike leads in visual screen time, while top sponsors expect significant additional exposure from post-game news and highlights.
nike Nike and Apple Shut All US Stores to Slow Coronavirus Spread Major retailers Nike and Apple close their U.S. storefronts until late March to promote social distancing, while other chains like Walmart reduce operating hours.
apple Apple Halts All Product Sales in Russia Over Ukraine Invasion Apple stops exporting and selling products in Russia while removing Russian state-backed news apps from global App Stores. The tech giant takes these steps as a humanitarian response to the ongoing violence in Ukraine.
nfl NFL Sponsors Nike and Pepsi Win Big in Super Bowl Exposure Nike, Pepsi, and Bose lead the pack in on-screen branding during Super Bowl 56, capturing millions of dollars in media value. In-game sponsor exposure totals $170 million, highlighting a growing trend away from traditional commercial breaks.
coronavirus Major Retailers Like Nike and Apple Shut Stores Amid Coronavirus Spread A growing list of major retailers, including Apple and Nike, temporarily closes physical stores worldwide to slow the coronavirus outbreak. While apparel shops halt operations, essential grocers like Walmart reduce hours to restock and clean.
retail Major Retailers and Mall Owners Temporarily Close Doors Amid Pandemic Major U.S. retailers and mall operators are temporarily shutting down physical locations to slow the spread of the coronavirus, shifting focus to online sales. Analysts warn the move adds heavy pressure to an already stressed industry, potentially leading to a record number of permanent closures.
apple Apple Confirms September 10 Event as Uber and Lyft Fight California Labor Law Apple sends out official invites for its September 10 event where it reveals three new iPhone models. Meanwhile, ride-sharing giants Uber and Lyft pledge a combined $60 million to keep their drivers classified as independent contractors.
nike Nike's Adapt BB Self-Lacing Shoe Faces Smart Gadget Skepticism Nike introduces the Adapt BB, a smartphone-connected self-lacing basketball shoe that automatically tightens to the wearer's foot. Despite initial online criticism comparing it to unnecessary smart gadgets, the shoe aims to solve a genuine athletic need for custom lockdown fit.