targeted ads - Tech News from Simmons Systems

Tech News from Simmons Systems

targeted ads

A collection of 4 posts

Apple Confirms iOS 14.5 Release With Major Ad Tracking Restrictions

Apple announces that iOS 14.5 will launch next week, bringing strict App Tracking Transparency rules that require apps to ask permission before tracking users. The update also includes convenient features like mask-friendly unlocking and new Siri voices.

YouTube Agrees to Record $170 Million Settlement Over Child Privacy Violations

YouTube pays a historic $170 million fine to resolve claims that it illegally collects data from children without parental consent. The penalty represents the largest Children's Online Privacy Protection Act settlement in FTC history.

Study Finds Targeted Ads Yield Minimal Revenue Boost for Publishers

New research reveals that online publishers earn only 4% more from behaviorally targeted ads compared to standard non-targeted advertisements. This marginal gain highlights a massive disparity in the digital ad market, where tech giants capture the vast majority of profits.