Taur Targets Daily Commuters With Bold Front-Facing Scooter Design
Taur co-founder Carson Brown leverages years of personal micromobility experience to design a front-facing electric scooter aimed at replacing cars and public transit.
Taur co-founder Carson Brown applies his daily commuting experience to design an electric scooter that functions as serious transportation rather than a toy. After riding a self-balancing unicycle to work for four years, Brown now uses a scooter multiple times a week and focuses on product development that encourages people to replace car and public transit rides.
The startup differentiates itself in a crowded market by designing a front-facing scooter, a bold departure from traditional sideways models. Taur aims to separate the concept of owned scooters from shared scooters by proving that personal vehicles integrate seamlessly into everyday life and offer a genuinely cool mode of transport.
Founded in 2019, Taur prepares for its first major launch in Los Angeles to test this innovative design on real city roads. The company backs this ambitious vision with $5.2 million in total funding, including a recent $3.3 million seed round led by Trucks VC.