Temu and TikTok Lead App Downloads Among Gen Z Young Adults
New data reveals that Temu and TikTok dominate the app preferences of U.S. Gen Z users aged 18 to 24 in 2024. The list highlights a strong inclination toward affordable e-commerce and short-form video platforms.
New data from app intelligence firm Appfigures reveals the top apps downloaded by U.S. Gen Z young adults aged 18 to 24 in 2024. This demographic makes up roughly 40% of mobile users globally, and their current download habits highlight a strong preference for affordable online shopping and engaging digital content.
Temu takes the number one spot with nearly 42 million downloads, as young adults flock to the marketplace for its heavily discounted products and gamified shopping rewards. TikTok follows closely in second place with over 33 million downloads, serving as both a primary source for short-form video and a preferred search engine over Google.
YouTube also maintains significant popularity among this group with 14 million new installs, proving that traditional video platforms still hold value alongside newer social media apps. The data paints a clear picture of a generation that prioritizes budget-friendly e-commerce and fast-paced, easily digestible entertainment on their mobile devices.