Tesla Raises Full Self-Driving Package Price to $10,000
Tesla increases its Full Self-Driving software option to $10,000 following the limited beta rollout of the update. The price hike reflects the company's growing confidence in the new technology.
Tesla increases the price of its Full Self-Driving (FSD) software upgrade to $10,000, fulfilling a recent promise from CEO Elon Musk. This $2,000 hike follows the initial limited beta rollout of the software update to select owners. The cost of the optional add-on steadily climbs as the company finally delivers features it has teased for years.
Despite its ambitious name, the FSD package does not meet the industry standard for Level 4 or Level 5 autonomy. Instead, Musk designs the system to operate autonomously while still requiring driver supervision and occasional intervention. Early user feedback suggests the technology shows impressive capabilities, though relying on the general public to test the software raises significant safety concerns.
Musk expresses strong confidence in the software and anticipates a wide rollout before the end of the year. The price increase serves as a signal of this confidence while also helping Tesla boost its already impressive profit margins. Musk frames the higher cost as the end of an early-access discount for customers who helped fund the development of the technology.