Tesla Raises Full Self-Driving Software Price to $15,000 in North America
Tesla is hiking the cost of its Full Self-Driving beta software to $15,000 starting September 5, though current pricing is honored for orders placed before the deadline. The price increase arrives alongside a new software update that improves pedestrian detection and lane navigation.
Tesla raises the price of its Full Self-Driving (FSD) beta software in North America to $15,000 on September 5. CEO Elon Musk announces that customers who order the system before this deadline still pay the current $12,000 price, even if their vehicle delivery occurs later. The executive does not mention any changes to the monthly subscription option, which remains at $199 per month.
This marks the second price hike for the controversial driver assistance system in 2022, following a January increase from $10,000 to $12,000. Musk defends the higher cost by stating the software is "ridiculously cheap" for its potential value, and he reiterates his expectation that FSD will achieve true autonomous driving capabilities by the end of this year. Currently, around 100,000 Tesla vehicles use the software.
The price increase follows the rollout of FSD Beta version 10.69.2, which introduces upgrades like smoother lane changes through a new "deep lane guidance" module and better detection of pedestrians and bicyclists. Despite its ambitious name, the FSD system does not make vehicles fully autonomous and still requires active human supervision, a fact that recently prompts false advertising accusations from the California Department of Motor Vehicles.