Tesla Secures 146,000 Cybertruck Reservations in First Day
Despite a polarizing design, Tesla receives 146,000 pre-orders for its newly unveiled Cybertruck. The impressive early interest values the potential sales at roughly $8 billion before options.
Tesla gathers 146,000 pre-orders for the Cybertruck just over a day after its controversial unveiling. CEO Elon Musk shares the numbers on Twitter, revealing that 41 percent of reservations are for the tri-motor version, 42 percent for the dual-motor, and 17 percent for the single-motor model. Combined, these early reservations represent roughly $8 billion in potential sales before customers add extra options.
The radical design of the electric pickup truck divides public opinion, but most critics admit the vehicle offers impressive specs and competitive pricing. Customers secure their spots with a relatively low $100 deposit, making it easier to place a pre-order compared to the $1,000 deposit Tesla required for the Model 3 in 2016. While this lower financial commitment means the conversion rate to actual purchases might drop, the sheer volume of interest remains staggering.
This initial surge falls slightly short of the 180,000 Model 3 reservations Tesla achieved in its first 24 hours, but experts expect the Cybertruck numbers to climb rapidly toward similar totals. As more of these vehicles hit the road, the unconventional appearance will likely grow on consumers. Ultimately, this early demand signals that the Cybertruck pushes the rest of the automotive industry into a brand-new era of truck design.