Threads Reaches 100 Million Users as Twitter Web Traffic Drops
Meta's new text-based app Threads surpasses 100 million sign-ups in just five days, causing a noticeable decline in Twitter's web traffic.
Meta's new text-based app Threads hits 100 million sign-ups in just five days, driven largely by organic demand. The platform links directly to Instagram, allowing users to easily migrate their handles and follow their existing friends on the new network. This unprecedented growth makes Threads the fastest app to reach this milestone, beating out OpenAI's ChatGPT.
As Threads experiences a massive surge in popularity, Twitter faces a significant drop in its web traffic. Cloudflare CEO Matthew Prince shares a screenshot showing that Twitter traffic is "tanking," and data from Similarweb reveals a five percent decrease in web visits compared to the previous week. Overall, Twitter's web traffic is down eleven percent compared to the same time last year.
Meta executives promote Threads as a more positive public square for communities that never fully embraced Twitter. The app still has significant room for expansion, as it has not yet launched in Europe due to regulatory complexities. If Meta successfully retains this massive initial user base, Threads solidifies its position as a legitimate threat to Twitter's nearly 238 million daily active users.