Twitter Reports Strong Q2 Revenue Growth Driven by Video Advertising

Twitter beats analyst expectations for Q2 with $841 million in revenue and introduces a new monetizable daily active user metric. Ad revenue sees a significant boost as video formats continue to gain traction.

26 Jul 2019 • 1 min read

Twitter reports $841 million in Q2 revenue, marking an 18 percent increase from the previous year and beating analyst expectations. While the company posts a massive $1.1 billion net income due to a significant tax benefit, its non-GAAP adjusted net income sits at $156 million. The U.S. remains the strongest revenue engine for the platform, generating $455 million and growing 24 percent year-over-year.

Advertising continues to drive the bulk of the business, bringing in $727 million as video ad formats show considerable strength. Products like the Video Website Card and First View ads lead this advertising growth. Data licensing makes up a much smaller portion of the revenue, bringing in $114 million with a modest 4 percent increase.

The company introduces a new preferred audience metric called monetizable Daily Active Users, which currently sits at 139 million. This figure represents a 14 percent increase and specifically tracks users who log in and view advertisements. This new metric replaces traditional monthly and daily active user counts to provide a clearer picture of the platform's actual advertising potential.

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