Twitter Slashes Daily Follow Limit to 400 to Combat Spam
Twitter reduces the maximum number of accounts users can follow daily from 1,000 to 400 to stop aggressive spam tactics. The change follows recent API bans for services that automate bulk following and unfollowing.
Twitter significantly reduces the daily follow limit for its users from 1,000 to just 400 accounts in an effort to curb spam on the platform. This change targets networks of accounts that aggressively follow and unfollow users to artificially inflate their follower counts, which directly violates Twitter's rules.
This policy shift follows a recent crackdown where Twitter suspends several third-party services from its API for providing automated bulk follow and unfollow tools. These services allow spammers to exploit courteous users who follow back without realizing they are interacting with a bot, often accompanied by annoying automated direct messages.
Despite the reduction, some users criticize the change as not going far enough, arguing that 400 follows is still unnecessarily high for normal human behavior. Twitter states it chooses this specific number after analyzing follow behavior at various thresholds, though legitimate businesses rarely need to rely on mass following since they can simply keep their direct messages open for customer communication.