Uber Launches Gig Worker Division to Label AI Training Data
Uber creates a new division called Scaled Solutions that hires gig workers to label data for artificial intelligence models. The company serves both its internal units and external clients like Aurora Innovation and Niantic.
Uber expands its gig economy model by creating a new division called Scaled Solutions focused on AI annotation and data labeling. The ride-hailing company recruits contractors in countries like the United States, Canada, and India to complete data labeling tasks. These workers support Uber's internal business units while also providing services to external clients.
The external client list already includes notable technology companies such as self-driving vehicle firm Aurora Innovation and video game developer Niantic. By offering these data labeling services to outside businesses, Uber diversifies its revenue streams beyond its core ride-hailing and delivery operations. This strategy allows the company to leverage its existing gig worker infrastructure in a completely new way.
Uber enters the data labeling market at a time of explosive growth driven by the rapid rise of artificial intelligence. The sector's high demand is evident in the success of companies like Scale AI, which recently raised one billion dollars at a 13.8 billion dollar valuation. Uber's established global network of freelancers gives the company a unique advantage as it competes in this booming industry.