Zoom Surges Past Microsoft Teams as Remote Work Booms During Pandemic
Zoom dominates the video conferencing market with nearly three times the daily users of Microsoft Teams as the coronavirus pandemic forces Americans to stay home. The platform's ease of use and free tier drive massive adoption among schools and businesses.
Zoom Video Communications currently dominates the video conferencing market as the coronavirus pandemic forces millions of Americans to stay home. According to research firm Apptopia, Zoom's daily US user volume reaches a record 4.84 million in March, which is nearly three times the user base of its closest competitor, Microsoft Teams.
The massive surge in demand stems from widespread shifts to remote work and virtual learning. While business-focused Microsoft Teams sees 1.56 million daily users and Slack reports fewer than 500,000, Zoom gains significant traction by temporarily lifting its 40-minute meeting limit on free accounts to help schools conduct online classes.
Industry analysts attribute Zoom's rapid growth to its scalable, easy-to-use software that works across multiple devices. Furthermore, the company's freemium model allows organizations to test the platform before committing to a paid rollout, making it incredibly easy for new users to adopt the technology during this unprecedented shift away from physical offices and classrooms.