ZoomInfo Buys Chorus.ai for $575M to Boost AI Sales Tools
ZoomInfo acquires conversational AI startup Chorus.ai for $575 million to unify customer data and sales call analytics into a single platform. The deal connects top-of-funnel intelligence with mid-funnel conversation insights.
ZoomInfo announces a $575 million acquisition of conversational AI startup Chorus.ai to expand its sales intelligence platform. Chorus.ai uses artificial intelligence to analyze sales calls, identify successful conversation patterns, and help managers coach their teams to close more deals. This purchase allows ZoomInfo to combine its traditional customer data with deep insights pulled directly from live sales interactions.
The deal connects ZoomInfo's top-of-funnel data with the mid-funnel analytics that Chorus captures during customer calls. By integrating these tools, ZoomInfo gives entire organizations the ability to make data-driven decisions based on the actual conversations sales and customer success teams have with buyers. Chorus brings the largest patent portfolio in the conversational intelligence space to ZoomInfo's existing software suite.
Chorus.ai shows strong momentum ahead of this exit, as the startup triples its revenue and doubles its headcount in the year leading up to a 2020 funding round. The $575 million price tag represents a massive return for investors, as PitchBook data indicates the company's final private valuation sits around $150 million. ZoomInfo, currently valued at nearly $21 billion, sees this acquisition as a critical step in owning the entire modern sales workflow.