ZoomInfo Buys Chorus.ai for $575M to Boost AI Sales Tools
ZoomInfo acquires conversational AI startup Chorus.ai for $575 million to unify customer data and sales call analytics into a single platform.
ZoomInfo announces a $575 million acquisition of conversational AI startup Chorus.ai to expand its sales intelligence capabilities. While ZoomInfo traditionally provides top-of-funnel customer data, Chorus brings middle-of-funnel insights by using artificial intelligence to analyze live sales conversations. This combination allows the entire organization to access valuable analytics without sitting in on every sales call.
Chorus.ai uses AI to identify "smart themes" in sales calls, helping managers guide their teams toward communication styles that drive more revenue. Founded in 2015, the startup holds the largest patent portfolio in the conversational intelligence space and experiences rapid growth, tripling its revenue and doubling its headcount in the year leading up to its 2020 Series C funding round.
The deal represents a massive return for Chorus investors, as PitchBook data indicates the company's final private valuation sits around $150 million. By purchasing Chorus, ZoomInfo connects its broad customer information database directly with real-time conversation insights, creating a comprehensive tool that shakes up the modern sales market.