ZoomInfo Buys Chorus.ai for $575M to Boost Sales Analytics
ZoomInfo acquires conversational analytics startup Chorus.ai for $575 million to enhance its market intelligence platform. The deal combines ZoomInfo's massive business database with AI tools that analyze sales calls to improve team performance.
ZoomInfo Technologies Inc. acquires conversational analytics startup Chorus.ai for $575 million to significantly expand its sales intelligence platform. The deal merges ZoomInfo's extensive database of over 100 million organizations with Chorus.ai's artificial intelligence tools that analyze sales conversations to uncover valuable revenue-generating patterns.
Chorus.ai uses advanced algorithms to evaluate interactions between salespeople and potential customers, identifying the specific tactics that top performers use to close deals. This allows companies to train other representatives more effectively, while an analytics dashboard tracks deal flow over time to measure overall team productivity and success.
Beyond improving individual sales tactics, the platform automatically detects broader market shifts, such as customers mentioning a newly launched competitor product, so companies can quickly adapt their strategies. ZoomInfo plans to integrate these conversational insights with its existing market data, creating a comprehensive tool that benefits both sales and marketing departments in targeting the right decision-makers.