Impossible Foods Expands Plant-Based Burger to Nearly 1,000 Grocery Stores
Backed by a recent $500 million funding round, Impossible Foods expands its plant-based meat substitute into nearly 1,000 new supermarkets across multiple states. The rapid retail push responds to surging consumer demand as more people eat at home.
Impossible Foods expands its plant-based meat substitute to nearly 1,000 new grocery stores across California, Illinois, Indiana, Iowa, and Nevada. This massive retail push brings the Impossible Burger to major chains including Albertsons, Safeway, Jewel-Osco, Vons, and Wegmans. A recent $500 million funding round fuels this rapid domestic and international expansion.
The company experiences record sales as more Americans cook at home, prompting urgent requests from both retailers and consumers. Priced between $8.99 and $9.99 for a 12-ounce package, the product ranks as the top-selling item at existing East and West coast locations. Impossible Foods plans to introduce the burger to even more stores nationwide in the near future.
Alongside this retail surge, the company implements strict safety measures across its manufacturing facilities to protect workers and consumers. These protocols include mandatory work-from-home policies, visitor restrictions, travel bans, and enhanced sanitization procedures. Impossible Foods continues to prioritize employee safety and community welfare while maintaining its production and research initiatives.