Impossible Foods Unveils Plant-Based Pork at CES 2020
Impossible Foods introduces Impossible Pork, a plant-based ground pork alternative that wins a Tech for Change award at CES 2020. The new product aims to reduce the environmental and public health impacts of traditional pig farming.
Impossible Foods unveils Impossible Pork at CES 2020, offering a plant-based ground pork substitute that delivers the flavor and texture of real meat. The gluten-free product uses the same heme molecule that makes the Impossible Burger so realistic, providing an umami-rich taste without being gamey. It works seamlessly in various recipes, from breakfast sausage patties to caramelized pork rice bowls.
The new alternative wins the Tech for Change award at the tech convention, building on the massive success of the company's previous burger releases. Following the cultural sensation of the Impossible Burger, this pork substitute continues the company's mission to give meat eaters satisfying, environmentally-friendly options that easily integrate into their daily meals.
Founder Patrick Brown aims to eliminate the need for animals in the food chain by addressing the massive environmental and public health costs of the pork industry. Traditional pig farming consumes vast amounts of water and land, while also contributing heavily to antibiotic resistance due to the heavy use of medically-important antibiotics in commercial pigs.