Match Group Partners With Noonlight to Boost Dating App Safety
Match Group invests in connected safety platform Noonlight to introduce emergency assistance and location tracking features across its dating apps, starting with Tinder.
Match Group partners with connected safety platform Noonlight to introduce new security tools across its portfolio of dating applications. The new features include emergency assistance, location tracking, photo verification, and an updated in-app Safety Center. This strategic investment comes as a direct response to a recent investigative report that exposes how the dating giant allows known sexual predators to use its free platforms.
Tinder serves as the first app to receive these crucial safety upgrades, giving users the ability to share details about upcoming dates through Noonlight's Timeline technology. People easily input who they plan to meet, along with the exact time and location, to keep trusted contacts informed. Match Group takes a seat on Noonlight's board of directors as part of this partnership, though the exact financial details of the investment remain undisclosed.
Noonlight brings extensive experience to this collaboration, as the company already works with major brands like Uber, Lyft, and Google Home to handle over 100,000 emergencies. Beyond addressing valid safety concerns highlighted by the media, this move helps Match Group compete with new rival Facebook Dating, which offers similar location-sharing capabilities. The integration marks a significant shift in how traditional dating platforms approach user protection.