Tarci Raises $17 Million to Help Sales Teams Track SMB Signals
Tarci, formerly Leadgence, uses AI to track real-time changes in small and medium businesses to generate better sales leads. The startup secures $17 million in Series A funding to expand its data-tracking platform.
Tarci, formerly known as Leadgence, raises $17 million in a Series A funding round to improve how sales teams track small and medium-sized businesses. The startup uses artificial intelligence to aggregate and analyze publicly available data, providing real-time updates on SMBs that traditional data providers often ignore.
The platform employs natural language processing to make sense of both structured and unstructured data from across the internet. This AI system looks for subtle clues, such as new job postings, regulatory license applications, or website updates, to identify significant business changes like expansion or new ownership.
These compiled signals give sales teams valuable insights into when a business is ready to buy, addressing the challenge that SMB buyers spend very little time talking to vendors. The company allows SMBs to opt out of data collection at any time as it continues to scale its industry-specific AI models.