Tech Giants Showcase Star-Studded Ads During Super Bowl
Major technology companies like Amazon, Google, and Microsoft unveil high-profile commercials during the Super Bowl, featuring celebrity cameos and focusing on positive social impact.
Tech giants like Amazon, Google, and Microsoft unveil big-budget commercials during this year's Super Bowl to reach a massive audience. Amazon showcases multiple ads that highlight products without its voice assistant Alexa and promote the upcoming Prime series "Hanna."
Microsoft focuses its advertising efforts on demonstrating how technology positively impacts people's lives, serving as a subtle response to the recent backlash against the tech industry. Less ubiquitous tech companies also join the spotlight, with Bumble enlisting Serena Williams for an empowerment message and Squarespace featuring Idris Elba building a website.
Non-tech brands like Pringles even incorporate voice assistants and robots into their marketing campaigns to stay relevant. Additional commercials from streaming services like Hulu, Netflix, and CBS All Access round out the tech-focused advertising lineup, with some companies holding their spots until the actual game broadcast.