super bowl Super Bowl LVI In-Game Sponsors Earn $170 Million in Media Value An analysis by Elevate Sports Ventures and Hive reveals that in-game brand exposure during Super Bowl LVI generates $170 million in equivalent media value. Nike leads in visual screen time, while top sponsors expect significant additional exposure from post-game news and highlights.
super bowl Super Bowl Security Relies on AI Surveillance and Facial Recognition Federal and local agencies deploy AI-driven monitoring and strict no-drone zones to protect over 100,000 Super Bowl attendees. Real-time data analysis helps security teams swiftly identify and respond to potential threats.
nfl NFL Sponsors Nike and Pepsi Win Big in Super Bowl Exposure Nike, Pepsi, and Bose lead the pack in on-screen branding during Super Bowl 56, capturing millions of dollars in media value. In-game sponsor exposure totals $170 million, highlighting a growing trend away from traditional commercial breaks.
microsoft Microsoft Highlights Xbox Adaptive Controller in Emotional Super Bowl Commercial Microsoft airs its first Super Bowl ad in four years to showcase the Xbox Adaptive Controller, a device designed to help gamers with limited mobility. The commercial features children with disabilities and emphasizes the company's commitment to inclusive gaming.
instagram Viral Instagram Egg Teams Up With Hulu for Mental Health Message The infamous Instagram egg uses its record-breaking platform to air a mental health public service announcement in partnership with Hulu. The campaign highlights the pressures of social media and directs viewers to mental health resources.
super bowl Tech Giants Spend Big on Star-Studded Super Bowl Commercials Major technology companies like Amazon, Google, and Microsoft are unveiling high-profile advertisements during the Super Bowl to showcase new products and improve public perception.
super bowl Tech Giants Showcase Star-Studded Ads During Super Bowl Major technology companies like Amazon, Google, and Microsoft unveil high-profile commercials during the Super Bowl, featuring celebrity cameos and focusing on positive social impact.
amazon Amazon Features Celebrity Cast in New 90-Second Alexa Super Bowl Ad Amazon unveils a star-studded 90-second commercial for Alexa during the Super Bowl. The ad highlights the voice assistant's capabilities through a series of humorous celebrity interactions.
nfl The NFL Launches Its First Standalone Voice App with 'A Rookie’s Guide to the NFL' for Alexa The NFL launches its first standalone voice app for Alexa called "A Rookie's Guide to the NFL" just in time for the 2019 playoffs.