Tech Giants Spend Big on Star-Studded Super Bowl Commercials
Major technology companies like Amazon, Google, and Microsoft are unveiling high-profile advertisements during the Super Bowl to showcase new products and improve public perception.
Tech giants like Amazon, Google, and Microsoft are airing highly anticipated commercials during this year's Super Bowl. Amazon showcases multiple ads that highlight products without its Alexa voice assistant and promote the upcoming Prime series "Hanna." Meanwhile, Microsoft focuses on stories that illustrate how technology positively impacts people's lives.
Beyond the biggest tech companies, other brands are enlisting major celebrities to capture viewers' attention. Bumble features Serena Williams in a message of female empowerment, and Squarespace depicts actor Idris Elba humorously attempting to build his own website. Even non-tech brands like Pringles are incorporating voice assistants and robots into their Super Bowl marketing strategies.
This comprehensive roundup covers all the technology-focused advertisements that are released before the big game. The list includes spots from major players like Audi, Netflix, and Hulu, as well as tax and website building services like TurboTax and Wix. Additional commercials from companies that wait to reveal their ads until the actual broadcast are added to the ongoing coverage.